The best way to draw attention to something is to mock it without relent. (submit)
October 14, 2010
The Kickstarter Blog: Official Hank: King of the Campaign →

kickstarter:

We’re always telling people that running a Kickstarter project is like running a campaign. You can’t just throw up a project and wait for money to rain on you. It takes work, dedication, and a whole lot of spreading the word.

 and a little bleeding cowboy…

(Source: kickstarter)